Comments of PR strategy of The New World Harbor Race
The organizer of the The New World Harbour Race is The Hong Kong Amateur Swimming Association.
There are The New World Harbor Race have four target audiences. They are sponsors, media, public and government.
I think that the strategy on public is so well, because this event is popular in every year, this event attract many people to attend in this event. The flow of the event was very smooth.
I think that the strategy on media is not well. the organizer don’t allow media to do interview with the participant after the event, the media will feel unhappy. The new reporter complained that the organizer don't allow the media interview after having the news about ten swimmers disqualified by early start. I think the PR officer of the organizer should hold a small conference to tell the whole things to the media and public.
In sponsor aspects, the organizer do it well. The sponsor of this event is New World Development Company Limited. The organizer put the sponsor’s logo on event banner, swimmer’s swimming cap, etc.
In Government aspect, the organizer invite government officer to the event. The government officer Carrie Lam Cheng Yuet Ngor invited to hold starting ceremony in the event. In addition, this event is a mega event. The event organizer corporate with LCSD. The organizer put LCSD on their banner. And LCSD provide the event venue for them.
The organizer of the The New World Harbour Race is The Hong Kong Amateur Swimming Association.
There are The New World Harbor Race have four target audiences. They are sponsors, media, public and government.
I think that the strategy on public is so well, because this event is popular in every year, this event attract many people to attend in this event. The flow of the event was very smooth.
I think that the strategy on media is not well. the organizer don’t allow media to do interview with the participant after the event, the media will feel unhappy. The new reporter complained that the organizer don't allow the media interview after having the news about ten swimmers disqualified by early start. I think the PR officer of the organizer should hold a small conference to tell the whole things to the media and public.
In sponsor aspects, the organizer do it well. The sponsor of this event is New World Development Company Limited. The organizer put the sponsor’s logo on event banner, swimmer’s swimming cap, etc.
In Government aspect, the organizer invite government officer to the event. The government officer Carrie Lam Cheng Yuet Ngor invited to hold starting ceremony in the event. In addition, this event is a mega event. The event organizer corporate with LCSD. The organizer put LCSD on their banner. And LCSD provide the event venue for them.